Every year Melbourne becomes the exciting venue of the Australian Hair Expo, the biggest trade event in the Southern Hemisphere for the hairdressing industry. This year ZENT Productions was honoured to work in collaboration with the LA BIOSTHETIQUE style team, showcasing the latest international trends to beauty and spa industry enthusiasts from across the world.
The ZENT team, directed by CD Alex Zehntner, was able to unleash their creativity with the responsibility for styling the ready-to-wear runway show, exhibiting the Parisian hair-care products of LA BIOSTHETIQUE with admiration and elegance.
This year the Melbourne Hair Expo showcase coincided with the Melbourne Fashion Festival, providing an excellent opportunity for Alex and his team to work along-side a mixture of fashion and beauty experts from across Australia and the world.